Free Tips on Solutions Selling

20 Tips on Branding - How to Get Your Department to Send the Same Message

1. Create sound bytes/elevator speech for your area. Laminate in business card size and distribute to all staff

2. Answer the phone—Good Morning/Afternoon, Center for Business, how may I help you?

3. Introduce every public seminar and your consultant. Tell about your area, promote the next class, meet the key people in class, upsell other products.

4. Hand deliver proposals – use your logo and standardized proposal cover

5. Support staff has business cards and they use them

6. Wear name badge with logo to all functions

7. Give your 30-second commercial at chamber meetings

8. Your website has your logo and gives the same message

9. Fax cover sheet has the logo and template format

10. All PowerPoint goes out of your office with a template and logo

11. Training manuals have your logo and a standardized format on the cover

12. Marketing materials look like they have a theme

13. Mouse pad in the computer lab has your logo

14. Business cards have logo and standardized information. Use the back for additional branding on mission and vision

15. E-mail trailer has contact information and marketing/branding information

16. Dept. shirts, notebooks and briefcases have the logo

17. All computer screens and plasma screens have your logo and a standardized message

18. Trade show booth has logo and standardized message. Don’t pack away between shows. Use the trade show booth in your lobby or front office for additional branding

19. Standardized message on phone when you are “out of office”

20. Sales packets have logo and standardized message on inside