Keynote Presentations

Solution Selling - Unlock new techniques for understanding the customer's needs and then responding with specific solutions. The results include larger contracts, long-term relationships and more revenue for the institution

Making Money in Contract Training - Successful workforce development areas in colleges understand that making a profit helps them better serve their customers. This keynote focuses on how to position your workforce development area to "Run it like Business" and still deliver what the customer needs.

Turning Cold Calls into Hot Prospects - Even the newest sales person will learn how to pick up that phone and use techniques to "warm up" a new prospecting call. Learn how to make proactive sales calls to the "right" prospects and turn them into long-term partners with your college.

Best Practices in Contract Training - Learn the best practices of over 50 community colleges who participated in contract training sessions. We can learn from each other in this important growing area.

Seven Simple Steps for Growing Contract Training Sales - Led by Kathy Yeager, this presentation boils 30 years of contract training experience into seven easy to follow steps.

How to Proactively sell Contract Training and Build Repeat Business - This keynote takes your staff to the next level of proactively going after the "right" prospects instead of just waiting for the phone to right and "take orders". Large accounts are built with these techniques.

Key Accounts-The Great Hunt - Why go after small accounts when "landing" the large key account can make such a difference in revenue and long-term business for your college? This keynote unpacks the steps for hunting the large key account.

How to Close more Business - If the sales cycle is too long in your organization, this keynote can give some insight into handling objections, responding to customer needs and closing bigger sales.

How to Market and Sell Contract Training - Even if you are marketing on a shoestring, these techniques can help further your brand. This keynote defines the difference between marketing and selling and what that means for your structure and organization.

Benchmarking Workforce Development - Learn the results of a recent Benchmark Study with 20 community colleges nationwide in the area of workforce development and contract training. Processes, procedures and best practices will be covered. Participants will receive an electronic copy of the Workforce Development Benchmark Project.

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